Meet fai

Your human-like

AI teammate
for enrollment growth

Train once on your content, then deploy FAI across voice, text, and video to engage students and lift admissions performance — around the clock, on brand, at scale.

Trusted by brands worldwide

From Inquiry to Enrollment

Purpose-built for admissions teams not bolted on.

Every capability in FAI was shaped around the enrollment funnel: inquiries, counseling, interviews, documents, and re-engagement.

Intuitive setup

Launch in minutes, not months. No engineering needed — purpose-built for admissions and enrollment teams.

Education-native intelligence

Pre-trained on enrollment workflows — financial aid, curriculum, campus life, and the whole student journey.

Brand-aligned voice

Powered by fai-Core, every conversation reflects your institution’s tone and values — like your best counselor, everywhere.

Seamless integration

Drops into your CRM, WhatsApp, email, and chat — qualify, convert, and support without changing your workflow.

intelligent automation

Measurable results. Scalable impact.

Outcomes seen across universities, agents, and K-12 partners running FAI in production.

0 %

Reduction in operational bottlenecks and support costs

0 %

Precision through contextual training on your institution’s specific data

0 X

Faster query handling and student re-engagement

Getting started

Launch in
three simple steps.

01 · CONFIGURE

Match your brand

Bring your AI agents to life—simply choose the tone, role, and visual style that match your institution’s identity.

02 · TRAIN

Feed your core brain

Shape the agent to communicate like you do. Add your website, FAQs, documents, and any student-facing information it should understand.

03 · DEPLOY

Go live everywhere

Activate it across your website, portals, and workflows. Observe real conversations and continuously improve its knowledge from one central dashboard.

FAI as a Voice Genie

Answers on the go
in any language.

Delivers instant, intelligent, personalised responses to every applicant query — guiding them through the funnel with real-time, context-aware conversations.

Admissions Officer

Interviewer

Counsellor

FAI as a Text Genie

Quick, text-based help at their fingertips.

Reaches students on WhatsApp, email, and chat widgets — delivering fast, human-like guidance wherever they are, with graceful hand-offs when they need a human.

FAI as a Video Genie

Face-to-face support, without the wait.

Brings human-like, on-screen interactions to applicants — answering questions, guiding them through admissions, and building trust through visual empathy.

Ready to scale?

Build your own FAI your digital enrollment teammate.

Join 500+ institutions already using FAI to automate enrollment and scale support without losing the human touch.

What's New

Introducing Firmli Staff Dashboard

Introducing Firmli Staff Dashboard Complete visibility. Smarter team management. Know what’s happening across your team — in real time. 👥 See your team — Know who’s active and available ⏱️…

Campaign Insights: From Leads to Real Marketing ROI

We’ve added Campaign Insights directly to the Firmli Lead Dashboard, giving you a complete view of how every marketing campaign is performing. You can now track: ✅ Leads generated and…

Turn Every Form Submission into an Opportunity to Engage

Your post-submission experience just got smarter. You can now configure intelligent next-step actions that appear immediately after every successful enquiry, allowing prospects to book appointments, chat with AI, request a…

Never Let Delays Cost You Enrollments

Detect. Prioritize. Resolve. Automatically. Every delayed follow-up, application, or student request puts revenue at risk. Firmli continuously monitors your operations, detects stalled cases in real time, and alerts your team…

New Feature Launch: AI Interviewer

How do you know if a student is truly interview-ready before submission?   Firmli AI Interviewer helps education consultants, universities and recruitment teams conduct AI-powered mock interviews, assess student readiness,…

AI-powered application form autofill for education agencies, universities, and admissions teams.

Save hours of manual application processing with AI.   Firmli AI Smart Application Fill helps admissions teams, education agencies, and universities complete online student application forms in seconds.   Instead…

🎓 One-Click Student Email Creation

Keep every student connected with instant, official university email access. With Firmli’s smart automation system, institutions can create and manage student email IDs in just one click — making communication…

🚀 New from Firmli AI

Reimagine how your team manages WhatsApp communication. Firmli AI automatically tracks every counsellor–student interaction—calls and messages—so nothing slips through the cracks. Stay effortlessly in control with: ✅ 100% auto-logged conversations…

Small feature .Big enrolment impact.

Small feature .Big enrolment impact. Most scholarships don’t fail because they’re weak. They fail because students never see them. In most enrollment platforms, financial aid sits three clicks deep buried…

Control Program Visibility in Real Time

You can now instantly mark any program as Open, Closed, or Opening Soon — and your entire team sees it live, the moment it changes. No more stale spreadsheets. No…